Enrollment Marketing Manager

Tassel

July 29, 2025

04:40 AM

Burlington, NC

Company size : 11-50 employees
Job Type & Title : Remote
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About Company:
At Tassel, we provide marketing leadership that helps independent and faith-based schools prioritize and implement initiatives that build enrollment health. Whether your enrollment is up, down, or flat, marketing plays a key role in the long-term health of your school. But knowing where to invest can be challenging. There are lots of possibilities for investing your limited time and budget; how do you know what to focus on? And how do you know if your marketing investment is working? Our Enrollment Solutions and proven strategies are built for and influenced by private schools across the country. They are designed to help schools share their story with qualified families. These solutions include: • Digital Marketing Campaigns • School Websites • Academic & Athletic Branding • Age-and-Stage™ Messaging Attract. Recruit. Retain. Learn how Tassel can help your school build healthy enrollment. Contact one of our advisors at solutions@tasselmarketing.com.
Skills:

The Enrollment Marketing Manager (EMM) consults with Marketing and Admissions Directors, Heads of School, and Advancement/Development Directors to shape marketing strategy. The EMM then orchestrates the required ramp-up projects and online/traditional campaign implementation through a blend of hands-on engagement and team coordination. This role’s core purpose is to strengthen, retain, and grow our school client base by providing marketing leadership, strategic execution and oversight, and quantifiable success toward stated client outcomes.

Besides stewarding our clients in education, the EMM collaborates daily with Tassel’s production managers, copywriters, designers, programmers, and the marketing support team.

This position is best suited for candidates with prior agency experience and advanced studies in digital marketing. Additional experience in school marketing or admissions is a plus.

Roles and Responsibilities

Account Health and Growth

Purpose: Grow portfolio of education clients by developing strong relationships, trust, and providing strong leadership

Making recommendations valuable for the client related to current or potential work
Timely communication and regular touchpoints
Provide leadership and communicate the value of agency offerings and team approach
Keeping clients accountable to the plan
Building and nurturing positive relationships with clients
Leveraging internal resources at the appropriate times
Growing in knowledge of the education industry and market segment
Creating a growth plan for the account
Participating in and contributing to sales discussions
Proposal development
Capturing new opportunities in Salesforce.com CRM
Up to 10% travel may be required for client visits or conferences

Marketing Strategy & Services Execution

Purpose: To provide marketing leadership and execution to define, plan, and achieve the client’s strategic goals and objectives.

Client onboarding
Organizing, planning, and leading client meetings
Create a strategy and game plan
Own results and ensure the strategy is implemented correctly by the team
Reviewing analytics, tracking software, KPIs
Product/service/audience discovery and research
Client meetings to develop and refine strategy
Inbound marketing and growth-driven development services implementation
Strategic updates or recommendations to client backlog
Continuing education; staying up-to-date with current trends
Facilitate/lead internal client strategy teams

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