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Women entrepreneurs showcase Indian handicrafts in California

Women entrepreneurs exhibited India’s rich traditional craft at the event to promote their skill and products.

Consul General of India, Dr TV Nagendra Prasad with women entrepreneurs. Image - Facebook/

Indian-origin women entrepreneurs from various Indian states showcased their creativity at a handicrafts promotion event in Milpitas, Santa Clara County, California, in Silicon Valley.

The event was organized by the Consulate General of India San Francisco in association with ‘WomenNow’ led by Ena Sarkar, on March 27, 2023, according to the SF consulate statement.

The Consulate said, “The event has attracted many women entrepreneurs working on Indian handlooms/handicrafts from various states.”  The consulate informed that most of the states participated in the display of respective handicrafts and the Indian community had a glimpse of the creativity under one umbrella.

The event was marked with a presentation on the history and legacy of Indian handicrafts particularly the Madhubani paintings from Bihar and other forms of art from other Indian states. Additionally, a Stanford graduate student Priyanka Ladha made a presentation on the sustainability of Indian handlooms. According to her profile, Ladha founded Unnati Silks – one of India’s most renowned sustainable (Handloom) fashion brands.

The event helped not only in promoting handicrafts but also bring together women entrepreneurs promoting Indian handicrafts and artisans in West Bengal, Andhra Pradesh, and Telangana etc., After the event, many women entrepreneurs expressed interest in continuing such events to promote handicrafts.

In his address, Consul General Dr TV Nagendra Prasad shared that the best way to promote creativity is through ODOP (One District One Product) and encouraged each of them to promote popular handicraft products of their district of birth.