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UK fashion brands on first-of-its-kind trade mission to India

The British trade delegation includes ‘Lush and luxury knitwear brand’ John Smedley, who will participate in the India Fashion Forum 2023

India Fashion Forum 2023 in Bengaluru. Image - India Retailing

Against the backdrop of the UK-India Free Trade Agreement (FTA) negotiation, a group of leading UK fashion and beauty brands have embarked on a first-of-its-kind trade mission to India to capitalise on its rapidly growing demand for high-end fashion and beauty products.

Organized by the Department for Business and Trade, the mission aims to help British brands showcase their expertise in luxury, heritage and innovation to potential buyers and distributors in India, the UK government shared in a statement.

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