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Sikh American PSA airs 1.2 million times over US TV channels

In its’ nine year legacy, the PSA has received overwhelmingly positive feedback from Americans

Image - SALDEF/ Twitter.

In a landmark achievement for the Sikh community in the United States, their first ever public service announcement (PSA), aimed at spreading awareness about their community, aired over 1.2 million times across various American television channels.

The PSA created by the Sikh American Legal Defense and Education Fund (SALDEF) in 2014, is an introduction to Sikh Americans, who have been a part of the American cultural fabric for over a century.

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