In a move to expand into the Gulf Cooperation Council (GCC) market, Popular Indian beauty and lifestyle retail unicorn (company valued at over 1billion), Nykaa has entered into a partnership with Apparel Group, a global fashion and lifestyle retail conglomerate headquartered in the United Arab Emirates (UAE).
According to a news release, Nykaa will use Apparel Group’s robust retail infrastructure network to expand its offerings and deepen market relationships in the UAE, Kingdom of Saudi Arabia (KSA), Qatar, Oman, Kuwait and Bahrain.
