ADVERTISEMENT

HanuMan becomes second biggest Telugu opener on ZEE5 Global

HanuMan has contributed to nearly 60 percent of the platform's subscriptions from the US alone

Film Poster / Zee5

ZEE5 Global, the world's largest streaming platform for South Asian content, has announced that HanuMan, the film starring Teja Sajja, ranked as the second-biggest Telugu movie to premiere on its platform till date, following the monumental success of RRR.

The Telugu superhero film released in theatres on January 12, 2024. It is set in the fictional village of Anjanadri, a dystopian hamlet, and is based on Hanumanthu, who gets the power of Lord Hanuman to save the people of the village.

Since its launch, HanuMan has contributed to nearly 60 percent of the platform's subscriptions from the US alone and led to an increase in the overall Telugu content viewership on ZEE5 Global, an official statement noted. Additionally, 'HanuMan' became a global success, trending on ZEE5 Global in key markets like the USA, UK, UAE, Canada and Australia. 
 



Commenting on the film’s performance, Archana Anand, chief business officer at ZEE5 Global said, “The Telugu blockbuster, HanuMan, captures the ethos of South Asian culture in totality by weaving together elements of tradition and modernity. Following its remarkable theatrical run, its World Digital Premiere on our platform has been a remarkable success, quickly becoming one of the top titles on the platform and yet another driver of the growing demand for Telugu content globally and especially in the US on ZEE5 Global. “

The film is produced by Primeshow Entertainment. It also features actors like Amritha Aiyer, Varalaxmi Sarathkumar, Raj Deepak Shetty, and Vinay Rai. Also, it is the debut film in the Prasanth Varma Cinematic Universe (PVCU), a superhero film franchise. 'Jai HanuMan,' the title of the sequel, appeared in the film's end credits. 
 

Comments