This homegrown Indian incense brand is a Harvard case study

The study offers insights into strategic growth, and values-driven leadership in a traditional Indian family-run business.

(Top)/ Representative Image (Bottom, L-R) Anshul Agrawal and Ankit Agrawal, directors of Zed Black / MDPH

A family-run incense brand from Indore, India has made it to one of the world’s most prestigious classrooms.

Zed Black, a homegrown incense brand under parent-company Mysore Deep Perfumery House (MDPH), has been featured as a case study at Harvard Business School.

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