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Mumbai-based BETTER ALT taking Indian superfoods to the US

The company plans to work with distributors and retailers to diversify its presence in the US.

Better Alt team including Akash Shah and Akash Dhoot, co-founders of the company. (Image: Amazon blog)

With an aim to improve digestion and increase immunity, Better Alt, a Mumbai-based startup owned by Azuretale, takes Indian superfoods to the US by combining them into blends and supplements.

The firm incorporates Ashwagandha (Indian ginseng), Moringa, Tulsi (Holy basil) and other organic substances in their products. In 2022, Better Alt’s parent company Azuretale recorded a 3.5 times rise in sales, Amazon said in its blog post.

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