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Meta, Jio launch World’s first WhatsApp shopping experience in India

The first of its kind feature is part of a strategic partnership between Meta and Jio Platforms formed in 2020.

Social media giant, Meta and Reliance’s Jio, on Monday, announced the launch of the world’s first end-to-end shopping experience on WhatsApp.

As part of the collaboration, JioMart will allow customers to browse their entire catalog of groceries, add items to cart and make payments from their WhatsApp chat.‌

JioMart feature on WhatsApp. Credits: Reliance Industries Limited.

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