Marketing Manager

Jack

August 29, 2025

06:45 PM

New York, NY

Company size : 2-10 employees
Job Type & Title : Remote
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About Company:
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Skills:

This is a digital health company redefining the standard of dementia care. By offering virtual, personalized, and comprehensive support, the company empowers both individuals living with dementia and their family caregivers. Through a combination of expert clinical guidance, community engagement, and innovative tools, the company delivers accessible, high-quality dementia care from anywhere, at any time. The Marketing Manager will play a pivotal role in driving growth and engagement, collaborating cross-functionally to develop data-driven strategies that connect with caregivers, patients, and community partners. This role demands creativity, strategic thinking, and a passion for improving the dementia care journey.

Benefits

Competitive Pay ( $115,000 - $130,000)
100% company-paid medical premiums for employees and dependents with HSA options
Dental and vision plans (50% company-paid premium on dental for employees)
Dependent care FSA
Rightway Health clinical care navigator
Employee Assistance Program
100% 401(k) match up to 4%
$80/month stipend for cell and Wi-Fi
20 days PTO, 11 paid holidays, 5 sick days
16 weeks fully paid parental leave for birthing parents, 8 weeks for non-birthing parents
Bereavement and pregnancy loss leave
Optional short-term and long-term disability, life insurance, critical illness, accident and hospital indemnity, pet insurance, and legal advice

Responsibilities

Launch and optimize member acquisition campaigns using data-driven A/B testing
Support creation and execution of nurture campaigns and digital engagement strategies
Build and maintain dashboards for marketing and funnel performance tracking
Collaborate with Customer Success, Product, and Data teams to enhance awareness and enrollment
Develop content for patient-facing, B2B, and social media communications
Lead post-production for podcasts and manage social media content calendars
Manage influencer/KOL partnerships and community ambassador programs
Serve as day-to-day program manager across marketing initiatives
Support outreach and relationship-building with local and community-based organizations

Requirements

3–5 years of marketing experience in digital health or telehealth programs
Proven track record managing and optimizing digital marketing campaigns
Strong strategic thinking, creative problem-solving, and experimentation mindset
Excellent written and verbal communication skills
Comfortable in a fast-paced, collaborative, and highly cross-functional remote work environment
Experience with ESPs like Braze is a plus
Passion for improving dementia care and working in emerging healthcare spaces
Startup experience or comfort with ambiguity and iterative processes

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