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Tanishq partners with UAE’s Sharaf Group

Tanishq recently launched its 7th store in the UAE as part of its regional expansion plan.

Sharaf Group signs strategic MOU with Tanishq (Image: Tanis)

Prominent Indian Jewellery brand Tanishq has entered into a partnership with Sharaf Group UAE to expand its gold and diamond offering and utilize Sharaf Group’s retail expertise for growth. The partnership will coincide with the opening of Tanishq's new showroom in July 2023, the press statement said.

Commenting on the partnership, vice chairman, of Sharaf Group, noted that jewellery is a high-potential category. "When a group like ours with diversified interests ties up with Tanishq, India’s leading jeweller from the trusted Tata Group, it bodes well for the future since we share common values of trusted transparency, long-term commitment to our customers, partners and stakeholders and a guaranteed commitment to service and quality.”

Tanishq recently launched its 7th store in the UAE at Dubai Silicon Oasis (DSO) as part of its regional expansion plan. The new store was inaugurated by Kuruvilla Markose, CEO of, the International Business Division—Titan Company Limited, in January 2023.

Kuruvilla Markose, CEO of- the International Business Division, of Titan Company Limited, expressed excitement about the partnership and said, "We are thrilled to be writing this next chapter with a trusted regional retail stalwart like Sharaf Group and look forward to leveraging each other’s strengths to offer unique value propositions to our discerning customers in the region."

Yasser Sharaf, vice president of Sharaf Group, said that they have already associated with Tata Group, and this association with Tanishq is the extension of a partnership based on 'mutual respect and traditional value systems.' With a long history of reliability in the retail of consumer electronics, fashion and outdoor adventure, a partnership now with Tanishq gives us an opportunity to enter the lifestyle segment and create added value for our loyal customers,” he added.