Industry veterans at Fractal Picture and Katara Studios collaborated to create La'eeb, the iconic mascot of the FIFA World Cup 2022 at Qatar. La'eeb and his Mascot-Verse pals have earned the title of "Pride of the FIFA World Cup," as the animated mascot is one of the most popular characters this year.
The mascot was first revealed alongside Grammy Award-winning music producer RED ONE, in the film Mascot Verse, which was shown at the FIFA draw earlier this year and featured all the previous years' mascots.
Welcome, La'eeb!
— Road to 2022 (@roadto2022en) April 1, 2022
La’eeb is an Arabic word meaning super-skilled player. The official Mascot of the FIFA World Cup Qatar 2022™️ is full of energy and will bring the joy of football to everyone. La’eeb believes that ‘Now is All’, and encourages everyone to believe in themselves. pic.twitter.com/KEfxo3G5Qo
