Popular Indian Hindi television channel, India TV is set to be launched in the United Arab Emirates (UAE) on April 29, 2023, in association with NKN Media. The announcement was made by Rajat Sharma, chairman and editor-in-chief of India TV, at an event in Dubai.
According to a news release, Sharma was shooting for an episode of his popular reality show "Aap ki Adalat" along with Bollywood actor Salman Khan in Dubai. First aired in March 1992, Aap Ki Adalat is the longest-running show in India, in which Sharma interviews famous Indian personalities of their recent controversies and questions them about the accusations levied on them by the public.
The episode featuring Khan will be airing on the first day of the channel's launch in the Emirate. According to a official statement, the channel aims to cater to the needs of the Indian diaspora residing in the UAE and provide them with comprehensive news coverage of India and the rest of the world.
Ritu Dhawan, managing director of India TV, emphasised that the channel's goal is to inform and empower global Indians with accurate and fact-based journalism, establishing India TV as the most trusted and reliable news source. NKN Media will be the channel's ad sales and distribution partner for the UAE region. It will facilitate brand partnerships and offer advertising solutions to India TV in the UAE, the release noted.
Commenting on the partnership, Abdul Majid Khan, CEO & managing director of NKN Media, said, "Since NKN Media collaborated with India TV last year, we had the vision to bring this flagship show to UAE to give it a local flavour. And what could have been better than making this big with superstar Salman Khan, especially when he has such a large fan following in UAE."