American Marketing Association honors Subroto Roy for AI research

He was honored for pioneering research on how AI can uncover tacit user knowledge, transform B2B marketing and prepare future marketing professionals.

Bhavana P•Aug 16, 2026 06:47 AM

Subroto Roy presenting "Beyond the Polanyi Paradox in B2B Marketing" at the 2026 AMA Summer Academic Conference.

Credit: University of New Haven

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As a law graduate, Bhavana aspires to specialize in international human rights and intellectual property law. She also expresses great enthusiasm for journalism and delivering accurate news. Her aim to establish an NGO to provide the LGBTQ community necessary and adequate legal aid.

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