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Truly Indian launches two new vegan naan flavors in U.S.
The frozen naan products are now available at Whole Foods stores nationwide
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Staff Reporter - Thu, 20, Aug 2026
- 12:34 EDT
- 51
Truly Indian vegan naan lineup / Truly Indian
Leading frozen naan brand, Truly Indian, is expanding its frozen naan portfolio with two new vegan varieties, tikka masala naan and “butter chik’n” naan.
The tikka masala naan is rolling out nationwide at Whole Foods Market, Meijer and select Sprouts Farmers Market stores, while the “butter chik’n” naan will initially be available exclusively at select Whole Foods Market locations through Oct. 31, 2026, before a broader rollout.
The new products join Truly Indian’s vegan Green Chili Naan, which is topped with green chilies and cilantro. The company’s existing frozen naan lineup also includes Tandoori Plain Naan and Tandoori Garlic Naan.
According to Truly Indian, the naan is made fresh in India using traditional recipes and techniques, with each naan hand-stretched, baked in traditional tandoor clay ovens and flash-frozen to preserve its flavor and texture.
Also read: Maya Kaimal brings Desi-Chinese flavors to U.S.
The company said its vegan naan collection is made with simple ingredients and without preservatives or dough conditioners, and is certified non-GMO project verified, low glycemic, kosher and halal.
The tikka masala and “butter chik’n” varieties come in three-count, 10.6-ounce packages, while the Green Chili variety comes in a four-count, 12-ounce package. All three vegan varieties have a suggested retail price of $6.99.
"Our mission is to bring the real, wholesome foods of India directly to your table while preserving the traditions, craftsmanship, and communities that make them special. Handcrafted in India with love using 100% Indian ingredients, our frozen Naan reflects generations of culinary expertise while supporting local farmers and communities,” Rasa Kumar, senior vice president of Truly Indian said in a statement.
“We're proud to partner with Whole Foods Market, Sprouts Farmers Market, and Meijer to help more families 'Taste the Real India' through authentic, better-for-you Indian cuisine, while driving meaningful growth in the frozen bread category through quality, innovation, and exceptional value,” Kumar added.
Truly Indian said its frozen naan portfolio is now available at 509 Whole Foods Market stores nationwide, with select varieties also rolling out at Sprouts Farmers Market and Meijer locations.
Truly Indian is the U.S. retail brand of ADF Foods, a fourth-generation family-owned food company founded in 1932. ADF Foods has a portfolio of more than 400 frozen and shelf-stable products sold in 55 countries.
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