Who is Karishma Vijay? ‘Apprentice’ finalist gaining viral attention

Online interest in Vijay surged after Sugar shared a post on April 15 previewing the final, prompting viewers to ask about the Indian-origin contestant.

Karishma Vijay / X

Karishma Vijay, a British-Indian entrepreneur, has emerged as one of the most talked-about contestants on the 2026 season of ‘The Apprentice’, drawing attention ahead of the show’s finale following a viral social media post by ‘Alan Sugar’.

Online interest in Vijay surged after Sugar shared a post on April 15 previewing the final, prompting viewers to ask about the Indian-origin contestant gaining prominence this season. The increased visibility has positioned Vijay as a standout contender in the competition.

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