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Coca-Cola releases trilingual song featuring Allu Arjun, Arman Malik and Korean artists

The song's Telugu hook phrase “Memu Aagamu, Asalu Aagamu” translating to “we won’t stop, we really won’t stop”.

The song featuring Allu Arjun is sung by Armaan Malik and Korean pop band TRI.BE. Credits: Coca-Cola 

In a first, Coca-Cola India has released an original song ‘Memu Aagamu’ with lyrics in three languages, Hindi, English and Korean. The song stars Pushpa fame Superstar, Allu Arjun, it has been sung by Armaan Malik, and also features the Korean band TRI.BE.

The first of its kind track is part of Coca-Cola’s global brand platform, Real Magic, which invites everyone to celebrate the real magic of humanity. Through the upbeat dance track the company aims to capture the attention of Gen-Z population while also bringing together Indian and global artists.

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